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  • Writer's pictureGary Lloyd

Riding the AI Wave: Discerning Substance from Hype


In the rapidly evolving technology landscape, we're experiencing a deluge of companies proudly heralding their use of generative AI in products and services. Undeniably, many genuinely embrace AI, but others are simply re-dressing traditional automation in the AI guise.


Many organisations are integrating AI to supplement existing operations, using it as an auxiliary tool rather than a foundational element. For instance, AI is being deployed to polish tasks like crafting more visually appealing slide decks. However, this does not embody an AI-first approach that fundamentally reimagines entire business models and workflows.


Confronted with this surge of AI-powered enhancements, that boost speed but not necessarily improve quality, one could be forgiven for scepticism towards the future of AI. You see the words AI or ChatGPT and groan internally, “Not another one”. You are beyond saturation.


Dismissing AI's potential is a significant misstep. Over-hype and market saturation should not obscure the remarkable promise this technology holds. Generative AI is not merely a fleeting trend—it's a seismic, generational shift poised to reshape our world.


The real winners in this transformative period will be those who adopt an AI-first approach, viewing AI as the linchpin for rethinking their business models and careers. Drawing lessons from the advent of the internet and the subsequent 'mobile first' paradigm, we understand the transformative power of early adoption and adaptation.


Now, it's time to prepare for the AI-first era. This is not just a tech industry buzzword but a guiding principle for the future of business and innovation.



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